Governmental reviews to assess the impacts of the BC salmon farming industry have been taking place for more than a decade. Each review concludes with recommendations for more sustainable practices. These recommendations, like the growing body of published science on salmon farm impacts, have yet to move government or industry to implement substantial change.

While government and industry have been ignoring scientific evidence and recommendations, the public has been listening. Public concern over the impacts of salmon farms -- impacts including the lethal effects of sea lice on wild salmon, escaped farmed fish, marine mammal deaths and farm waste being released into the ocean -- has translated into consumer concern.

Unhappy customers are one thing the large buyers of farmed salmon, corporations like Safeway, should not ignore.

Safeway operates in many Pacific coast communities where wild salmon and healthy oceans are dear to their customers' hearts. They claim to be an environmental leader, but their refusal to stop selling farmed salmon tells a different story.

Thousands of Farmed and Dangerous supporters have helped remind Safeway that being an environmentally responsible company includes taking responsibility for the impacts caused by products they sell. Check out a slideshow of a colorful Safeway action.

The head of Safeway Canada, Chuck Mulvenna, has even toured, at our request, the Broughton Archipelago on the BC coast. Mr. Mulvenna witnessed firsthand the fatal impact that sea lice from salmon farms are having on wild juvenile salmon.

Through personal experience, Mr. Mulvenna was able to grasp the problems with farmed salmon and to see the impacts supported by scientific research.

Safeway executives have stated that they need to continue to sell farmed salmon, despite the problems. Protecting a small segment of their sales appears to be more important to Safeway than environmental leadership, the health of our oceans, or the protection of wild Pacific salmon.

Take Action - Join the call for Safeway to suspend sales of farmed salmon and to support closed containment technology.